Meet The Aitkin Team

Owners Al & Joelle Schmidt are lifelong residents of the Brainerd Lakes Area, and in 2007 they had the vision to open up a performance / auto repair shop in the area that brings back the "family auto shop."

  • Paradigm Automotive Performance

    Al Schmidt

    Owner / Master Mechanic

    Starting at a very young age, working on a farm and fixing tractors, Al knew that mechanics was a correct fit for him. Many muscle cars and not so muscle cars during high school got him prepared for when he joined the military in 1983 and became a mechanic for the U.S. Army. Leaving the Military in 1994 and working many Management positions while spending his free time building and racing dirt track in the area, Al realized there was no local performance shop in central Minnesota for the car enthusiast. When the opportunity presented itself for Al to start the shop he'd always talked about he jumped at it and hasn't looked back.

  • Paradigm Automotive Performance

    Joelle Schmidt

    Owner / Book keeping

    Coming from a background of accounting, book keeping, financial planning, and military wife, Joelle left her day job behind in 2011 to join the crew full time as our book keeping and payroll specialist. Joelle brings over 10 years of retail sales, shipping and receiving to the Paradigm team. When Joelle is away from the shop she can be found reading a new book, cooking, or at the track with her "boys".

  • Paradigm Automotive Performance

    Greg Schmidt

    Marketing / Performance Manager

    Greg grew up around cars with his father. He was his father’s main crewman for many years of dirt track racing, and drag racing. Greg is a 2009 graduate of Northwest Technical College, and studied Performance Engine Machining. He left Paradigm in 2009 and spent time in the Minneapolis/ St. Paul Area. Eventually Greg moved to Las Vegas to learn more about the performance industry. Greg returned to Paradigm May of 2012 to manage day to day operations, performance builds, and marketing. When not at work, He can be found drag racing, Driving the Paradigm Shop Car "Bad Influence" .

Paradigm - [ pair-a-dime ] - noun: one that serves as a pattern or a model; ideal; standard; example;